Entering two decades, Alfaland Group is consistently taking part in building Indonesia in a variety of business spaces, such as commercial and residential properties, mall management, to hotel management. Since it was founded in 1999, Alfaland Group has consistently instilled the importance of a commitment to do the best by hard work, honesty and solid teamwork.
To always be at the forefront, the company's progress does not only rely on professional work performance, but is also supported by the creation of a corporate culture that strengthens personal and professional relationships as part of the extended family within the company.
The culture that exists in the environment at work affects our attitudes and behavior in various aspects of life. Even though company dynamics in the industrial era are growing, the importance of culture to productivity is a priority to always be maintained. Through PRIDE as Professional, Respect, Innovation, Determination & Empathy, these cultural values must be built by AlfaLanders with commitment and honesty.
We have compiled and agreed on PRIDE values as the main basis for Alfalanders in thinking, acting and interacting to achieve the company's vision and mission, as well as upholding solidarity and integrity that brings the company's future and reputation to a positive direction, to be more productive, and more successful.
Through PRIDE, we create a sense of pride in being part of the company, which must start with ourselves, and to be a role model for everyone. The effort to run PRIDE applies to all groups, from the highest ranks down to the bottom. Leaders are expected to become practitioners of PRIDE values, as well as become real role models for all AlfaLanders in their daily lives.
The next challenge is how these values continue to be passed on to all parts of the company in a concrete and responsible manner and continue to be a source of pride for AlfaLanders.
Thank you for AlfaLanders' commitment and dedication in building PRIDE values which are expected to be an advantage for Alfaland Group.
Remember that PRIDE is not invented, but created by ourselves for a conducive and better working life.
"Life isn't about finding yourself. Life is about creating yourself" - (George Bernard Shaw).
AlfaLanders' PRIDE, let's make it happen!
Hanto Djoko Susanto